About Me

Swati Nikumb

Hi, I'm Swati Nikumb, a Senior UX Researcher at Wisely by ADP based in New York, NY 🗽

I'm a Senior UX Researcher with 6+ years of experience specializing in quantitative and qualitative methods, delivering actionable insights to Fortune 500 technology companies and diverse populations including fintech, edtech, and LGBTQ+ communities.

Currently at Wisely by ADP, I lead strategic and foundational UX research across mobile and desktop fintech platforms, driving insights that shape card issuance, payment solutions, and user segmentation for millions of users. My work has led to measurable impact, including a 41.7% year-over-year reduction in card over-ordering and inactivation.

I'm passionate about leveraging both traditional research methods and emerging GenAI tools to streamline data analysis and deliver insights that align tightly with business objectives. I partner with cross-functional teams—design, product, engineering, and marketing—to translate research findings into actionable strategies that drive product decisions.

Skills & Expertise

Qualitative Methods

  • • User Interviews
  • • Usability Testing
  • • Prototype Testing
  • • Concept Testing
  • • Cognitive Walkthroughs
  • • Diary Studies
  • • Heuristic Evaluations
  • • Competitive Analysis

Quantitative Methods

  • • Surveys & Top Tasks
  • • Benchmarking Studies
  • • Card Sorting
  • • Tree Testing
  • • Click Tests
  • • Analytics Analysis

Tools & Platforms

User InterviewsMazePendoQualtricsDovetailUserZoomZoomMiroFigma

Research Philosophy (with GenAI)

GenAI offers significant opportunities for businesses to achieve goals faster and more efficiently than before. UX researchers often spend too much time on data analysis, which reduces time spent on generating insights that align with business objectives. My work with GenAI data analysis tools (Maze, Pendo and Qualtrics) has helped me to streamline data analysis, freeing up my time to gather and assess various sources of quantitative data to further augment my qualitative research insights. The future will likely see GenAI tools acting as research assistants. I look forward to contributing to their training to expedite research and tightly integrate with overarching business objectives.

Education & Background

M.A Speech-Language Pathology

University at Buffalo • 2017

MSc. Speech and Language Sciences

Western University • 2014

BSc. Psychology and Physiology

Western University • 2010

Specializations

  • • UserZoom Advanced Certification (2020)
  • • UserZoom Core Certification (2020)
  • • Learn Figma - UI/ UX Design Essential Training, Udemy (2020)
  • • User Experience Research & Design Specialization, Coursera (2019)

Key Achievements

  • • Led UX research that achieved a 41.7% year-over-year reduction in card over-ordering and inactivation at Wisely
  • • Integrated Maze, an AI-first tool for UX researchers into the team's processes and collaborated with research ops to tailor it to specific researcher requirements
  • • Created data-driven cardmember and card management personas that helped marketing and sales teams position Wisely to diverse buyer segments
  • • Collaborated with clients such as Microsoft, Google, and Expedia to deliver customized research reports and benchmark studies
  • • Partnered with research ops to implement User Interviews platform, simplifying participant recruitment and enabling faster incentive payments
  • • Conducted research with vulnerable populations, including LGBTQ+ individuals and low-income communities using empathetic and culturally sensitive methods

Beyond Research

When I'm not conducting research, I'm passionate about helping others transition into UX research and sharing knowledge through mentorship. I'm also a certified makeup artist, bringing creativity to both my professional and personal pursuits.